We can put in our effort in thinking about what we want to achieve. Or we can put our effort in performing the actions which get us to the goal. While the goal (result) may not be completely in our hands, but the effort needed is completely in our hands.
When we set a sales target of a million dollars – we may or may not achieve it. But putting in energy into the right place will increase our chances of getting there. It’s pretty much like running a marathon. When we think of running a sub 4 hours one in 12 months, we need to start building up now. On race day, we may not achieve sub 4 hours, but our chances of achieving it are much higher. Same goes for the million dollar sales target. Are we starting our build up now?